In this episode, we interview Doug Passon, Owner of Law Offices of Doug Passon, The Narrative Gym Introducing the ABT Framework for Persuasive Advocacy.
Doug Passon is a litigator of twenty-five years. He has practiced in state and federal court and in public and private firms. He is also an award-winning documentary filmmaker who combines his passion for filmmaking and storytelling with his practice of law by producing short documentaries for use as mitigation at sentencing and post-conviction proceedings. Passon is the internationally recognized expert in using video advocacy in sentencing and post-conviction proceedings. He was featured in the Wall Street Journal as a pioneer in this emerging field and has appeared in the New York Times, The Atlantic, Le Monde, Le Temps, WGN Radio, and numerous other podcasts and television programs, including his all time favorite show, The Simpsons!
Passon has given over 100 lectures on storytelling, video advocacy, and other topics. He also served for seven years on the faculty of the National Sentencing Advocacy Workshop, a twice yearly, top-tier training program for public and private lawyers seeking to hone their sentencing and storytelling skills.
He has published numerous articles on sentencing and criminal justice issues, including, Using Mitigation Videos to Build the Bridge of Empathy at Sentencing, THE CHAMPION, June 2014; Winning at Sentencing with Theories, Themes, & the Creative Demonstration of Truth, THE CHAMPION, March 2017; and The “3Rs” of Sentencing Storytelling, THE CHAMPION, April 2021. He authors the Story for Lawyers blog, designed to give lawyers the tools they need to win cases by becoming better storytellers in and out of the courtroom (www.dougpasson.com). In December of 2021, his first book, co-authored with story expert Dr. Randy Olson was released, The Narrative Gym for Law: Introducing the ABT framework for persuasive advocacy.
Passon was born and raised in the Midwest. He completed a dual degree at Indiana University in Criminal Justice and Speech Communications in 1992, and graduated from Washington University School of Law in 1996. He currently lives in Scottsdale, Arizona with his wife Rachel, two kiddos and two ridiculously handsome dogs. He is an independent filmmaker and screenwriter, an accomplished guitarist and singer/song-writer, and is addicted to very, very, very spicy food and chocolate chip cookies, soft not cruncy please.
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In today's episode, we interview Steve Fretzin, President of Fretzin Inc. and podcast host of BE THAT LAWYER.Steve FretzinSteve Fretzin is the President of FRETZIN, Inc., a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his client’s success and works diligently each day to ensure they are achieving their goals of financial and personal freedom. In addition to publishing “Sales-Free Selling”, “The Attorney’s Networking Handbook” and “The Ambitious Attorney”, Steve has been featured in Crain’s, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin. Steve is also the creator and host of “Be That Lawyer”, a weekly podcast in which he interviews top rainmakers, marketing experts and legal tech gurus to explain and present the best ways to improve processes and help break down complex ideas into simple and digestible concepts. In addition to enjoying free time with his wife Lisa and son Andrew, Steve loves to eat healthy food, travel and play platform tennis. (Look it up on YouTube!) Steve’s mantras in life are to control what is controllable and to not be afraid of new experiences. FRETZIN, Inc.With over 20 years of coaching experience, Steve works with attorneys in all practice areas from start-up solos to attorneys at large firms originating over $6 million in billables a year. Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers with the most ...
In this episode, we interview Jay Sheryll, Founder & Owner of Sheryll Law, P.C.Jay SheryllAs a husband and father of two daughters, Jay Sheryll understands the importance of family relationships and legacy. When he graduated Summa Cum Laude with a Juris Doctor degree from Touro College Jacob D. Fuchsberg Law Center, he knew he wanted to start his own practice and devote it to estate planning because, in his words, “having a family is all we leave behind.” He established Sheryll Law, P.C. in Riverhead, New York, in 2017, where he and his staff cater to clients’ estate planning needs on the East End of Long Island.What makes Jay so passionate about estate planning law? “I enjoy seeing the ease and peace of mind our clients experience after we’ve helped them navigate through the process - especially because they often wait until the last minute. We guide them through a trying time in their lives and help them achieve their goals. That is what drives all of us at Sheryll Law, P.C.”Jay and his team help their clients leave a legacy and achieve the peace of mind of knowing that they can protect their family if something happens to them. Sheryll Law, P.C. understands that their clients have worked hard to build their legacy. It is their pleasure to help them leave their money to their loved ones according to their wishes. When not working, Jay enjoys spending time with his wife Brigitte, and daughters Eliana and Lily; playing chess; and making music with various instruments, including the guitar, trumpet, and violin. He and his family reside on ...