Prospecting for New Business Without Getting ‘Sales-y’

Episode 14 October 19, 2021 00:35:07
Prospecting for New Business Without Getting ‘Sales-y’
High-Performance Legal Entrepreneur
Prospecting for New Business Without Getting ‘Sales-y’
/

Show Notes

In today's episode, we interview Steve Fretzin, President of Fretzin Inc. and podcast host of BE THAT LAWYER.

Steve Fretzin
Steve Fretzin is the President of FRETZIN, Inc., a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas.

Steve is 100% committed to his client’s success and works diligently each day to ensure they are achieving their goals of financial and personal freedom. In addition to publishing “Sales-Free Selling”, “The Attorney’s Networking Handbook” and “The Ambitious Attorney”, Steve has been featured in Crain’s, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.

Steve is also the creator and host of “Be That Lawyer”, a weekly podcast in which he interviews top rainmakers, marketing experts and legal tech gurus to explain and present the best ways to improve processes and help break down complex ideas into simple and digestible concepts.

In addition to enjoying free time with his wife Lisa and son Andrew, Steve loves to eat healthy food, travel and play platform tennis. (Look it up on YouTube!) Steve’s mantras in life are to control what is controllable and to not be afraid of new experiences.

FRETZIN, Inc.
With over 20 years of coaching experience, Steve works with attorneys in all practice areas from start-up solos to attorneys at large firms originating over $6 million in billables a year. Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers with the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.

Steve focuses exclusively in legal business development for lawyers and collaborates directly with his clients to create a custom plan and accountability based on your specific business goals and designed to deliver tangible results.

Prevail Legal Marketing
Prevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking advantage of law firms for too long with retainers that incentivize higher ad spends rather than improved performance.

At Prevail, we partner with law firms to mitigate their risk by guaranteeing lead costs and reinventing the traditional marketing retainer model.

Prevail's PPC Marketing is Different
- Pay for Results, not Promises
- Guaranteed Lead Costs
- Start, Stop, or Increase Volume On-Demand
- No Up-Front Fees
- No Long-Term Contracts

Episode Transcript

No transcript available...

Other Episodes

Episode 10

September 14, 2021 00:44:33
Episode Cover

Lessons From the Most Comprehensive Legal CRM on the Market, Litify

In today's episode, we interview Dov Slansky, Co-Founder and VP of Solutions Engineering at Litify. Dov SlanskyDov Slansky is an accomplished Attorney and Vice President at Litify. Dov is a consumer law firm growth expert and he oversees the team of solutions engineers crafting creative solutions for enterprise law firms that want to scale. Dov enjoys speaking about law firm best practices for growth at industry conferences and is a leader in the personal injury industry. Prevail Legal MarketingPrevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking advantage of law firms for too long with retainers that incentivize higher ad spends rather than improved performance. At Prevail, we partner with law firms to mitigate their risk by guaranteeing lead costs and reinventing the traditional marketing retainer model. Prevail's PPC Marketing is Different - Pay for Results, not Promises- Guaranteed Lead Costs- Start, Stop, or Increase Volume On-Demand- No Up-Front Fees- No Long-Term Contracts ...

Listen

Episode 11

September 21, 2021 00:44:00
Episode Cover

Extract Massive Value from Every Online Review (Good or Bad)

In today's episode, we interview Shawn Hill, Community Marketing Director at NiceJob.Shawn HillShawn Hill is the Community Director for NiceJob Inc. and host of The NiceJob Podcast. With 15+ years of experience across the US and Canada, Shawn is an expert in reputation marketing, community communication, and engagement. Shawn is passionate about customer-driven growth by connecting people and establishing, building, and protecting reputations. He also is a certified Fun Delivery Specialist and once gave a keynote speech at a major US bank without even knowing it.NiceJobNiceJob operates with the mission to help great companies get the reputation they deserve by creating products that ensure that great work never goes unrecognized, unappreciated, or unrewarded. We want to create a more equitable world and firmly believe that if, for example, someone is great at a particular service, they shouldn’t have to be a great marketer just to get the recognition they deserve. Our product is a suite of reputation marketing tools that are combined the easiest way for great companies to get the reputation they deserve by getting them more reviews, referrals, and sales.We intelligently automate the process of review collection for companies and give them tools to increase the visibility of those reviews to help drive sales. We also provide analytics and social media management tools to share and track the performance of their reviews and the employees who are attributed to them. This help companies increase their local search rankings, save time, and ultimately, increase sales.Prevail Legal MarketingPrevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking ...

Listen

Episode 21

January 18, 2022 00:39:06
Episode Cover

Prioritize Input Over Output: Why Lawyers Need to Reframe their Ideas of Success

In this episode, we interview Heather Moulder, Lawyer Career Coach & Business Development Strategist.Heather MoulderHeather Moulder is a former BigLaw partner turned lawyer leadership and business coach (and host of the Life & Law Podcast). She’s on a mission to help purpose-driven lawyers ditch stress, overthinking and people-pleasing ...

Listen